Fifteen Years of Building Software for Everyday Businesses
Lessons from building business software since 2011 for distributors, clinics, restaurants, hotels and schools: customers, simplicity, support and staying power.
Insights category
Entrepreneurship
Building technology businesses from a small city in India: decisions, mistakes, customers and staying power.
1 essay in Entrepreneurship
4 min read
Fifteen Years of Building Software for Everyday Businesses
What distributors, clinics, restaurants and schools taught a technology company started in Roorkee in 2011
What the essay covers:
- Customers do not buy software, they buy a quieter day
- The busiest moment defines the product
- Support calls are the best research you will ever get
- Different industries, the same underlying problems
- Small, steady customers build durable businesses
- Building from a small city
- Mistakes worth naming
- What stays constant
About this theme
Why Rohit writes about entrepreneurship
Rohit co-founded his first company on 6 April 2011 in Roorkee and has started several organisations since. These essays are about what building businesses in a small Indian city actually involves.
For the full context, read the Ventures page, or browse all insights.